Marketing in a crisis: to spend or not to spend?

Marketing in a crisis, whether it’s a company-specific crisis or a country-wide one, always raises the question of whether to continue spending or cut the budget to alleviate some financial pressure. The COVID-19 pandemic, the national lockdown, and the fear that an unprecedented recession will follow, certainly constitutes a crisis for businesses.   Many are under…

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Why you should create an Employee Volunteer Programme (EVP)

Employee Volunteer Programmes (EVP) are a relatively new concept in South Africa, but there are many excellent reasons to implement them. An increasing demand for businesses to be more socially conscious is a global trend, and South Africa is no exception. Today, 5 September, marks the UN’s International Day of Charity. It serves to promote the UN’s number…

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Does alignment between brand and culture really matter?

To me, it seems that alignment between a company’s brand and it’s culture – or the lack thereof – makes all the difference between getting the customer or employee experience you were expecting, or not getting it.   We’ve all had the experience of dealing with an organisation that doesn’t live up to its promises.…

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