Culture-led brands represent the sweet-spot where a strong brand meets a clear purpose and a healthy culture. As customers and employees become more and more demanding – seeking employers with a purpose, brands with a conscience and above all customer or career experiences that raise the bar – finding this sweet-spot becomes increasingly important. In…
Read More
A dysfunctional culture within a company can seriously hinder its success, or even break a business. As Peter Drucker said: “Culture eats strategy for breakfast.” Yet often, businesses focus on revising strategy again and again before they ever look at their culture as a possible reason for their struggles. As more and more organisations around…
Read More