The human capital revolution is already underway. Its impact on company culture and people’s sense of purpose as employees of an organisation will be profound. And this is part of the reason that these changes are being implemented. In a recent interview with Emily He at Forbes John Jersin, vice president of product management for…
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Few would argue that a healthy company culture is critical to keeping people engaged and able to deliver their best in their workplace. As Louis V. Gerstner, Jr., Former CEO of IBM, once said: “Culture isn’t just one aspect of the game, it is the game. In the end, an organization is nothing more than the…
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Because change is an inescapable reality of our world today, and because company culture is so seldom a consciously considered and managed factor in change management, you might think change itself is to blame for your company’s ailing culture. But there are less obvious culprits; factors that can cause cultural decay regardless of whether an…
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To me, it seems that alignment between a company’s brand and it’s culture – or the lack thereof – makes all the difference between getting the customer or employee experience you were expecting, or not getting it. We’ve all had the experience of dealing with an organisation that doesn’t live up to its promises.…
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Brand duplicity happens when brand promises don’t align to customer or employee experience. There are five top factors that contribute to this misalignment. Customer service – the B2C space spends fortunes on ensuring the best possible customer service, but B2B often misses the mark. It shouldn’t. Leadership – leaders that don’t live up to…
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